![]() ![]() Try it yourself: During your next meeting when you experience you disagree with it, try to visualize the situation and point out what you think should go differently. By discussing the visual representation of a company’s’ strategy, it even evokes a deeper layer of questions to be solved, and in the end it results in a clear understanding of the shared information. People tend to provide much richer feedback by pointing out the differences in a visual in front of them rather than looking someone in the eye, telling them they are badly wrong in their opinion.Ī visual opens up a space for feedback which is less confronting, and helps to let everyone participate and provide their opinion as they all build upon the visual information physically in front of them. ![]() ![]() With visual design you make sure your brand values are translated into all key. By pointing it out in a visual, it lowers the threshold and therefore invites everyone to speak up equally. Brand experience is determined by all interactions between user and a brand. It’s easier to say you don’t think that the mountain is that high, the captain of the ship actually acts more like a sailor nowadays, or you missed out on the information underneath the tip of the iceberg. ![]()
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